Unrivalled knowledge and reach within the UK parenting market

Our Audience

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PEOPLE
2%
98% F
Average age 34

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WORK & HOME
£43k average household income

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CONTENT
79% agreed motherandbaby.co.uk is their favourite baby website

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PURCHASING
£204 average car seat spend in the last 12 months

 
 
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CHILDREN
Have 2 children on average

TRUST
3 in 4 agreed they trust motherandbaby.co.uk more than any other parenting websites

 

Mums trust Mother&Baby

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Hobbies and interests brand are trusted 78% more than other topics

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*Statistics Bauer Research 2017

Monthly digital audience by stage of pregnancy

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