
Unrivalled knowledge and reach within the UK parenting market
Our Audience
PEOPLE
2% M 98% F
Average age 34
WORK & HOME
£43k average household income
CONTENT
79% agreed motherandbaby.co.uk is their favourite baby website
PURCHASING
£204 average car seat spend in the last 12 months
CHILDREN
Have 2 children on average
TRUST
3 in 4 agreed they trust motherandbaby.co.uk more than any other parenting websites
Mums trust Mother&Baby
Hobbies and interests brand are trusted 78% more than other topics
*Statistics Bauer Research 2017
Monthly digital audience by stage of pregnancy