
Digital Opportunities
The digital world can be full of jargon and terminology, leaving many people confused as to the right way to use the web, to benefit their business.
At Bauer Parenting we’re keen to help and, through our website, social media and email data, we’ll create the most suitable campaign to meet your objectives.
This will help you deliver your message to the right parents at the right time to get the best results. We can even help you with your advertisement design too.
Display
The original form of digital advertising and still very relevant, especially when you select the right audiences to see your advertising.
Display options include: Homepage Takeover, MPU, Double MPU, Channel Takeover, Leaderboard, Mobile Leaderboard, Mobile Interscroller, Hero Skin
Mother&Baby Newsletter
Be part of Mother & Baby’s weekly Newsletter. Every week an email is sent from Mother&Baby to over 36,000 people outlining the latest parenting news and advice.
You can have a slot on the email that looks like an M&B story but tells these users what you would like them to hear about your business.
Have your own email sent from Mother & Baby
We are able to send a bespoke email to our commercial database.
This enables you to promote in several ways - education, offers, data capture etc.
These can be sent at a time to suit your campaign, and can either be HTML you provide, or a bespoke design by our in-house graphic design team.
Social Media
There’s a lot of choice when it comes to social media advertising and it can become very confusing very quickly. The Mother & Baby team are on hand to help your business get the most from social media advertising through helping you select the right option and deliver the message from Mother & Baby in the form of a sponsored post.
When a social media ad is delivered from Mother & Baby to social media users who follow Facebook or have used the Mother & Baby website before visiting Facebook you can expect three times more to click on the post than the standard parenting targeting that Facebook currently offers.
We run your ad using the Mother & Baby Facebook page, and we tag your brand’s page in the ad (this is a legal requirement).
Photo or Video Ads
The simplest form of Facebook and Instagram advertising. These posts use a single image or video and then words to tell users what you’d like them to do as a result of seeing your post.
Collections and Carousels
Collections and Carousels allow you the opportunity to advertise multiple products or services in one ad. Each product or service in a Collection or Carousel can link to the relevant page of your website so users don’t have to find the product or service again when they arrive on your site.
Instant Experiences
Instant Experiences are a full screen immersive ad experience that opens once a user interacts with an advert in their newsfeed. Think of it like a micro-website that sits inside a Facebook advert
Advertorials
An online advertorial allows you to communicate the benefits of your product/brand, or announce a new launch.
The content can be written and designed by our expert editorial teams, and marketing activity will be planned in to deliver on campaign objective.
Advertorials can also include a quiz, or affiliate links.
Mother&Baby are able to drive awareness of products through our sampling process
This gives your brand a chance to be handled directly by your target audience through trusted content from Mother&Baby.
We are able to do this via: Online advertorial extension, Quiz entry, Survey entry , Tried&Tested advertorial extension, Influencer collaboration.
This is if the client is able to provide the user a voucher code or redeemable voucher to use in store or online.
Competitions
BASIC PACKAGE:
Minimum competition prize value £250
➔ Competition with entry form
➔ 1x e-newsletter inclusion
➔ 1 x social media post
➔ Promotional adverts on M&B website
➔ Data management
STANDARD PACKAGE:
Minimum competition prize value £250
➔ Competition with entry form
➔ 2 x e-newsletter inclusions
➔ 3 x social media posts
➔ Promotional adverts on M&B website
➔ Promotion on homepage
➔ Data management
PREMIUM PACKAGE:
Minimum competition prize value £400
➔ Competition with entry form
➔ 3 x e-newsletter inclusions and
➔ 4 x social media posts
➔ Promotional adverts on M&B website
➔ Promotion on homepage
➔ 50k display adverts on M&B website
➔ Data management
Tried & Tested
A Mother & Baby tried and tested reader panel is the perfect way to get real world, unbiased reviews from users of the most trusted parenting website in the UK.
We will source a panel of 5-10 mums who will receive your product and then fill out a survey with their feedback.
The campaign includes the following activity:
➔ Page for two months on the M&B website (minimum of 1500 views)
➔ Social post with £200 of boosting budget
➔ Online advertorial
➔ Traffic drivers across the M&B website
➔ 1 x Editorial Newsletter Panel
➔ Licence to use feedback content and logo for life on the product tested
Editor’s Pick
A Mother & Baby Editor’s Pick gives your brand recognition, credibility and trust from the opinions of our editorial team, in the form of an online advertorial.
The campaign includes the following activity:
➔ 1 x written article on our by our editorial team
➔ Social post with £200 of boosting budget
➔ Traffic drivers and homepage teasers
➔ 1 x Editorial Newsletter Slot
➔ Licence to use feedback content and logo on the product/s mentioned.
Guaranteed 1500 views
Parenting Influencer Panel
Mother & Baby is broadening our voice to include some of the most inspirational, influential parents in the UK today.
From household names with millions of fans to upcoming stars with a loyal following of thousands, we are working with these engaging new talents to create the perfect message to reach your audience.
We are able to collaborate with influencers on video, social, sponsorship and sampling content to adhering to your brand campaign objectives.
Sponsored Video Series
Mother&Baby are able to create an ‘ Ask The Expert’ video series on the following key topics to educate and inform parents in collaboration with a trusted brand.
Key topics are:
Pregnancy
Weaning
Digestion
Sleep
Health
The package includes the following:
1 x online advertorial with hosted video
1 x targeted social media post
1 x e-newsletter
A share of homepage and traffic drivers on www.motherandbaby.co.uk
Advertorial is live for 6 weeks
YouTube video 3-4 minutes long for up to 2 years
Product placement
Pre-roll / post-roll product promotion
Case Studies
Client: EDPA
Online Advertorial Quiz around car seat safety
Live: 13th March – 3rd May
1:17 interaction duration average
13,401 page views
Benchmark is 2,000 views
Surpassed expected by 11,401 views!
Client: EDPA
Hero Skin Takeover
Baby&Toddler Takeover
111,132 impressions delivered
0.18% Click Through Rate
178 Clicks
Estimated: 90,000 impressions and an 0.1% CTR
Surpassed by 21,132 impressions and nearly double rate on the click throughs!
Client: Asda
Type: Ask The Expert series on their Little Angels range.
Aim: Awareness to pregnant and new parents
Promotion included:
1 x online advertorial
1 x video made with an expert
3 x E-newsletter slot
Boosted social post
Results:
15,416 video views via social
1038 views of the online article
Strong advertorial dwell time of 2 mins 46 secs
Driver performance:
Advertorial social post: 161.3K impressions/ 67.4K reach
Video views social post: 147.2K impressions / 98.3K reach